A peaceful river scene at dawn with mist rising over the water, silhouette of trees along the riverbank, and a wooden oar or paddle in the foreground.

Services

Strategic Growth & Commercial Planning

Most companies don’t have a strategy problem — they have a clarity problem.

I work with leadership teams to define where the business is going, what markets and customers matter most, and how sales, marketing, and operations align around that direction.

Typical engagements include:

  • Annual and multi-year strategic planning

  • Market and customer focus decisions

  • Growth prioritization and resource alignment

  • Sales and marketing goal setting tied to measurable outcomes

If you don’t know where you’re going, any road will take you there.

Sales Leadership & Revenue Optimization

Strong products don’t sell themselves — strong sales systems do.

I help companies design and refine sales organizations that are aligned, accountable, and built to scale.

Services include:

  • Sales organization design and territory strategy

  • Sales process definition and pipeline management

  • Hiring, onboarding, and coaching sales talent

  • Forecasting discipline and revenue visibility

  • Independent rep strategy and contract optimization

This work is grounded in real-world leadership experience, not theory.

Go-To-Market & Demand Generation

Modern growth requires more than trade shows and cold calls.

I help organizations build practical, integrated go-to-market programs that generate leads, nurture opportunities, and support sales teams using today’s digital tools.

Capabilities include:

  • Brand positioning and messaging

  • LinkedIn, YouTube, and email marketing strategy

  • Lead generation and nurturing programs

  • CRM selection, implementation, and adoption

  • Marketing metrics that matter to sales

The goal isn’t activity — it’s qualified demand and momentum.

Cross-Functional Alignment & NPI Acceleration

Growth slows when teams work in silos.

I help align Sales, Marketing, Engineering, Quality, and Manufacturing — particularly in regulated environments — so customer commitments match operational reality.

Focus areas include:

  • New Product Introduction (NPI) process design

  • Cross-functional communication and accountability

  • Reducing lead times and improving execution

  • Supporting commercial success in ISO 13485–regulated environments

In prior roles, this approach reduced complex project lead times by 50%.

Fractional & Advisory Leadership

Sometimes you don’t need a full-time executive — you need the right one, at the right time.

I provide fractional and advisory leadership for organizations that want senior-level guidance without the overhead of a permanent hire.

Engagement models include:

  • Fractional Head of Sales or Marketing

  • Strategic advisor to founders and CEOs

  • Interim commercial leadership during transitions

  • Board or ownership group advisory support

My Approach

I’m tactically agnostic. We start with strategy, align on goals, define what success looks like, and then choose the tactics that best support that plan.

I believe in metrics, accountability, and practical execution — because if it’s measured, it can be managed.